Course Content
Module 1: Core Business Functions
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Principles of Management and Leadership Styles
Marketing Fundamentals: Market Research, Product Development, Pricing, Promotion
Human Resources: Recruitment, Training, Employee Relations, Motivation (copy)
Introduction to Finance and Accounting: Understanding Financial Statements, Budgeting
Operations Management: Managing Production and Service Delivery
Topic 1
00:06:00
Module 2: The Business Environment
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Economic Principles: Supply & Demand, Economic Systems, Government Role
Legal and Ethical Considerations in Business
Global Business Dynamics and Strategies for International Trade
Fundamentals of Entrepreneurship and Small Business Management
Topic 2
00:15:00
Module 3: Essential Professional Skills
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Critical Thinking and Problem Solving in Business Contexts
Effective Communication and Interpersonal Skills
Data Analysis Techniques and Decision-Making Processes
Innovation and Adaptability in Changing Business Environments
Topic 3
00:15:00
Module 4: Career Development and Progression
0/4
Exploration of Business Career Paths and Opportunities
Preparation for Advanced Studies: Bachelor’s and Master’s Degrees in Business
Building a Professional Portfolio and Resume Enhancement
Topic 4
00:15:00
Introduction To Business Courses

Explore the core components of brand strategy including brand purpose, vision, mission, and values. Understand how brand identity shapes perception.

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